Type: Office/Architecture Remodeling

Client: Wear
Location: 12, Muhak-ro 8-gil, Seongdong-gu, Seoul, Republic of Korea
Floor Area: -1F: 275.71㎡, 1F: 169.59㎡, 2F~5F: 172.43㎡, RT: 21.6㎡, Total: 1135.02㎡
Involvement: Concept Design, Construction
Date of completion: Apr. 2025
Photography: Sunghoon, Han

[Architecture]
The Daemyung Building, located in Seongdong-gu, Seoul, received its occupancy permit in 1992 and has been in use ever since. This project remodels the aging structure by retaining its original framework, honoring the traces of time, and infusing new vitality—realizing the principle of “conservative regeneration,” which respects the inherent materiality and spatial character of the existing building rather than pursuing mere reconstruction.

At the heart of the remodel is the materiality of exposed concrete. Rather than distinguishing interior from exterior, the boundary between them was allowed to merge naturally. This treatment serves as a primary device for guiding texture and light throughout the space, stimulating users’ senses through the unadulterated power of the raw material.

The architectural form excludes all superfluous ornamentation, laying bare the simplicity and authenticity of the original structure. Materials have been kept to a minimum—concrete, steel, and glass alone compose a pure harmony of fundamental materiality. This composition becomes the backdrop that succinctly reveals both the space’s purpose and the brand’s identity.

[Space]
WEAR HQ is not a mere office. It is a complex fabrication environment where the full spectrum of garment production is concentrated: from brand concept and pattern design to fabric experimentation. The gathering of diverse collaborators, the synergy of teamwork, and the accumulation of physical traces over time constitute the core content of this space.

Accordingly, the space is neither fixed nor static; it is fluid. The interior is conceived as an “archive of recurring emptiness and fullness,” designed with modularity to respond flexibly to evolving workflows. This modularity extends beyond simple furniture rearrangement—it means that the very structure of the space inherently accommodates change.

WEAR HQ translates the brand’s philosophy and the authenticity of its production into an architectural language centered on materiality. Here, architecture does not stand in the background but acts as the protagonist—embracing and recording the creative process, and ultimately embodying the values and ethos that the brand pursues.