Existence, Sensory of Texture, Power of Sight
실재하는 것, 감각의 결, 이미지의 권력


Business Scope

Architectural Design & Planning
Interior Design, Planning & Construction
Design Planning & Consulting
Brand Contents Planning & Consulting
Art Direction & Installational Art directing






Acoffee Seoul

일반적으로 다른 사람에 비해 나서는 사람에게 비꼬는 의미로 쓰이는 원맨쇼, 하지만 이번에는 다른 의미로써 독보적인 실력으로 감탄의 의미로 쓰이는 원맨쇼와 ACOFFEE 공간에 대해 이야기 해 보려 한다.


ACOFFEE를 처음 접했을 때 커피를 내려주는 행위가 하나의 원맨쇼를 보는 것과 같았다. 집중하여 커피를 내리고 고객들에게 능숙하게 말을 건내며, 바 안에서 움직이는 모든 행동들이 자연스로웠다. 바는 무대 같았고, 그 안의 사람은 무대 위에서 퍼포먼스를 하는 배우 같았다.


퍼포먼스 무대로서의 공간을 구현 해야했다. 그 안의 모든 신체적 언어는 계획 된 퍼포먼스 이고 그 과정 모두, 퍼포먼스가 되는 공간으로 만들었다. 동시에 카페에 방문한 고객들은 관객으로 전환되고 그 곳은 하나의 공연장이 된다.


Type: 카페

Client: Acoffee
Location: 서울 종로구 백석동1가길 19, 2층
Floor Area: 90.48㎡(27.37PY)
Involvement: 컨셉 디자인, 시공
Date of completion: 2020년 12월
Photography: 한성훈


In the last few years, drinking coffee has firmly settled in Korean culture. Previously, coffee symbolized a posh lifestyle resulting from one’s high socio-economical background. Nowadays, drinking coffee is an indispensable ritual that we carry out daily.


Recently, I had a chance to meet the head barista of ACOFFEE at one quiet café in the buzzing city of Seoul. In a very tight space under three sq meters, the barista moved precisely with poise while carefully listening to customers’ stories at the bar. In that brief period, his performance soon bewitched my spatial awareness. He made me believe that I was sitting in the front row of a stand-up. The barista was a seasoned actor on a stage, dazzling before my eyes with his monologue of coffee brewing.


The design of A COFFEE embodies my memory of his coffee making monologue in a spatial form. Instead of instilling the identity of a café, space is a natural extension of the barista: a theatre. The design embeds every nuance of his expressions for creating a theatre-like experience: from the long length of the bar to the seat types. The very moment of walking into ACOFFEE is a prologue to the soliloquy of his coffee.


Type: Cafe

Client: Acoffee
Location: 2F, 19, Baekseokdong 1ga-gil, Jongno-gu, Seoul, Republic of Korea
Floor Area: 90.48㎡
Involvement: Concept Design, Construction
Date of completion: Dec. 2020
Photography: Sunghoon, Han