Coor store is a fashion retail space in the Hyundai Seoul, a newly built shopping mall of a mammoth-like scale.

The design narrative of Coor is a metaphorical translation of Adolf Appia’s works. Adolf was a Swiss architect as well as an exhibition desiger, whose works were mainly dramatic theatre-like space with dichotomonous features.

His design vocabularies delved into spatial compositions, scenary, and contrasts between light and shadow. Unravel melds these threee key elements and their sources of design inspirations: abstraction of formal as well as tactile qualities from the nature. The space resembles an energetic stage with actors dancing around central figures.

Giant rugged rocks, wood chips. Lazy shadow casted by the behemoth, brutalistic sculpture, harshly melded by the artisans… and golden waves of reflection from the afternoon light …. Coor store is an amalgam of nature and artificiality under time.

Type: Fashion Store

Client: Common Origins

Location: B2F, The Hyundai Seoul, 108, Yeoui-daero, Yeongdeungpo-gu, Seoul, Republic of Korea
Floor Area: 81.74㎡
Involvement: Concept Design, Construction
Date of completion: Feb. 2021
Photography: Sunghoon, Han